At Dashe Beauty, Asma leverages her profound expertise to elevate the customer experience, both in-salon and online. She has been pivotal in refining operational practices that enhance service delivery, ensuring that every client interaction is seamless and of the highest standard. Her strategic acumen and keen insights into operational efficiency have significantly uplifted the salon’s service quality, establishing Dashe Beauty as a model of excellence in Kuwait’s beauty sector. Additionally, Asma’s background in beauty, honed through her experience in Egypt, enables her to merge international best practices with local market needs. Her leadership ensures that Dashe Beauty’s online store operates flawlessly, providing an exceptional and consistent shopping experience that mirrors the luxury and attention to detail found in the salon. Asma’s commitment to operational excellence and customer satisfaction continues to propel Dashe Beauty towards new heights, setting new standards for luxury and quality in the beauty industry.