Beauty of Joseon in Kuwait: A Guide

Beauty of Joseon is a Korean skincare brand that takes its name from the Joseon dynasty (1392–1910), referencing the traditional ginseng-based court beauty rituals of that era. The brand launched in 2010 and became globally known around 2020 when its Relief Sun sunscreen became one of the most-recommended K-beauty sunscreens in the world. The formulas are built around traditional Korean botanical ingredients (ginseng, rice, propolis, mugwort) reworked with modern skincare science.

We carry Beauty of Joseon at Dashe Beauty in Yarmouk because it offers some of the best value in Korean skincare. The products below cover sun protection, hydration, anti-ageing, and a compact trial kit for clients new to the brand.

Relief Sun : Rice + Probiotics (SPF50+ PA++++)

The product that made the brand. A chemical sunscreen with SPF50+ and PA++++ that feels like a lightweight essence. No white cast, no heavy finish, no pilling under makeup. For Kuwait’s climate, where sunscreen is non-optional ten months of the year, this one consistently ranks among the easiest to wear daily.

Suitable for all skin types, including oily and combination. The rice extract gives a subtle brightening effect. The probiotics support the skin barrier.

Shop: Beauty of Joseon Relief Sun.

Dynasty Cream

A rich, nourishing moisturiser built around ginseng and niacinamide. Works as a winter night cream or a layering moisturiser under sunscreen during the day. The texture is rich but absorbs cleanly without a greasy finish.

Suits clients with normal to dry skin, especially in Kuwait’s cooler months when air conditioning strips moisture from the skin. It is one of the best-priced ginseng-based creams at this concentration.

Shop: Beauty of Joseon Dynasty Cream.

Radiance Cleansing Balm

An oil-based first cleanse for double-cleansing routines. Removes sunscreen, makeup, and oil-based residue. The balm emulsifies into a milk when water is added, then rinses cleanly.

Suits all skin types. Essential for anyone wearing daily sunscreen (which should be everyone in Kuwait).

Shop: Beauty of Joseon Radiance Cleansing Balm.

Red Bean Refreshing Pore Mask

A wash-off clay-style mask built around red bean extract. Draws out impurities without over-drying the skin. Use once or twice a week.

Suits clients with oily or combination skin who want to reduce visible pores and balance oil production. Less harsh than most clay masks.

Shop: Beauty of Joseon Red Bean Refreshing Pore Mask.

Revive Eye Serum : Ginseng + Retinal

An eye serum with retinal (a more effective form of vitamin A than retinol) and ginseng. Targets fine lines, dark circles, and loss of firmness around the eyes.

Retinal is stronger than retinol, so start slowly — every other night — and build to nightly use once the skin tolerates it. Always pair with sunscreen during the day.

Shop: Beauty of Joseon Revive Eye Serum.

Skincare Essential Kit

A compact trial kit covering the most popular formulas in travel or small sizes. Ideal for clients new to the brand who want to test a routine before committing to full sizes, or for travel.

Shop: Beauty of Joseon Skincare Essential Kit.

What Beauty of Joseon does particularly well

• Sunscreens. The Relief Sun remains one of the best everyday sunscreens in any price range.
• Value. Korean skincare can run the full spectrum from $5 to $300. Beauty of Joseon sits in the sweet spot where ingredient quality and price meet.
• Formulas for Kuwait climate. The textures work well in both humid summer and dry winter conditions. Few brands manage both.

How we use it at Dashe

We recommend Relief Sun to almost every client as a daily sunscreen. Dynasty Cream comes in for clients with dry skin or anyone building a winter routine. The cleansing balm is our standard first-cleanse recommendation. Retinal and the eye serum are slower-term recommendations for clients asking about anti-ageing.

Where to buy

The Beauty of Joseon range is available at Dashe Beauty and through our Beauty of Joseon brand page.

To ask about products or book a facial, message us on WhatsApp at +965 66307999. Dashe Beauty is at Al Saqran Mall, Yarmouk, open Sunday through Saturday from 9:00 AM to 9:00 PM.