Color WOW in Kuwait: The Shopping Guide
Color WOW is the brand most Kuwait clients hear about on Instagram before they hear about it from a salon. That’s partly because Chris Appleton, the hairstylist behind many of the most copied celebrity hair looks, is the co-founder and formulator. It’s also because one specific product, Dream Coat, went viral for a reason that matters in Kuwait: it blocks humidity.
Below is a working summary of the range at DASHE Beauty, what each product does, and who it’s for.
Dream Coat: the one most people come in asking for
Color Wow Extra Strength Dream Coat is the anti-humidity spray that built the brand’s recent reputation. It works by coating the hair with a water-resistant polymer that gets activated by blow-drying heat. Once set, the hair resists the ambient humidity that normally causes frizz and makes styled hair deflate.
For Kuwait’s summer, this is a real product, not a marketing one. Apply to damp hair, comb through, blow dry to activate. One bottle typically lasts three months if you use it twice weekly.
Money Masque: repair treatment
Color Wow Chris Appleton + Color Wow Money Masque is the brand’s deep treatment. The texture is different from most masks. It’s neither a cream nor a paste, which is what allows it to penetrate the cortex instead of sitting on the outside of the hair. The active ingredients include blue sea kale and hydrolyzed vegetable protein, which are specifically chosen for bleached and chemically processed hair.
Leave on for ten to twenty minutes weekly. Rinse thoroughly.
Dream Filter: mineral remover for colored hair
Color Wow Dream Filter removes mineral buildup from hard water. This is a bigger issue in Kuwait than people realize. Tap water in Kuwait is desalinated and has specific mineral content that deposits on hair over time, turning blonde hair brassy and making color treatments look dull faster than they should.
Dream Filter is a pre-shampoo treatment. Apply to dry hair for three minutes, shampoo normally. Use once a week or before any color service.
Pop & Lock: high gloss finish
Color Wow Pop & Lock High Gloss Finish is a finishing serum that adds visible shine. Silicone-based, so avoid overuse. One small pump on styled dry hair is enough.
Best paired with Dream Coat: Dream Coat for the structural finish during styling, Pop & Lock for the top-layer gloss afterward.
Xtra Large Bombshell Volumizer: root lift
Color Wow Xtra Large Bombshell Volumizer for fine hair that needs lift at the crown. Spray at the roots on damp hair, blow dry upside-down for maximum effect. Works best on bone-straight hair that refuses to hold volume.
Root Cover Up: for grown-out color between salon visits
Color Wow Root Cover Up is a powder-based root touch-up. Not a dye, not temporary spray paint. Mineral powder that clings to new growth for the day and washes out with shampoo. Eight shades available. Useful if you can’t get to the salon before a work event or travel.
Color Control Purple Foam: for blondes
Color Wow Color Control Purple Toning and Styling Foam is a toning foam for blonde and silver hair. Neutralizes brassiness as you style, so you’re not doing a separate purple shampoo step. Good for clients who maintain cool-tone blondes and don’t want to add another wash-day product.
Curl WOW: Shook Mix
Curl Wow Shook Mix + Fix is the curl-focused spray that works by lightly bonding strands together so curls form as clumps instead of flyaways. Apply to wet hair before other styling products.
Which to buy first
If you’re new to Color WOW and picking one product, Dream Coat is the answer for most Kuwait clients. If you color your hair, Dream Filter is the second pickup. Money Masque is the weekly treatment to add once you’ve settled the styling routine.
Browse the full Color WOW collection at DASHE Beauty Kuwait, or book our hair coloring services if you want the Dream Filter and color treatments applied professionally.
Products in this guide
To book or consult, see hair coloring at DASHE Beauty.
